📅 October 02, 2025

Ethical Influence Cialdini Certified Practitioner: The Complete Program Breakdown

If you’re looking for the complete Ethical Influence Cialdini Certified Practitioner program by Dr. Robert Cialdini, this page provides a transparent, exhaustive look at exactly what you will receive. Our goal is to give you all the information to make a confident and secure purchase.

💰 The Offer: Unbeatable Value

Original Program Value: ~~$2,497~~
Your Secure Price Today: $149
You Save: $2,348

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🚀 What You Will Master

This program is designed to certify you in the science of ethical persuasion. You will learn to:

Master the Seven Universal Principles of Persuasion that cause people to say "yes" to requests
Discover hidden activators and amplifiers - exclusive "hidden gems" that boost each principle
Apply science-based processes to convert theory into real-life persuasive actions
Recognize moments of power when others are most receptive to your message
Solve personal influence challenges by working on your own cases during the program
Defend against manipulation by recognizing dishonest influence attempts
Build lasting authority with the official Cialdini certificate that boosts credibility
Use the newest Unity principle (added in 2021) to create powerful "we-ness" connections

🎯 Who Is This Course For?

C-level executives and decision-makers seeking to enhance leadership influence, sales professionals wanting ethical strategies to close more deals, marketing professionals aiming to craft compelling messages that convert, business consultants and coaches adding scientifically-proven techniques to their toolkit, HR professionals needing to attract and retain top talent, managers wanting to eliminate silent resistance, online professionals leveraging social proof for digital success, negotiation experts aiming for better outcomes, and anyone ready to follow a systematic science-based approach to persuasion.

📚 A Look Inside: Complete Course Curriculum

This is the full, unabridged curriculum. You get access to every module and lesson.

MODULE 1: INTRODUCTION – SOLID FOUNDATION

Building Your Influence Foundation

Lesson 1.1: Why persuasion is a top-5 in-demand power skill
Lesson 1.2: Critical insights into the science of persuasion
Lesson 1.3: Building the foundation for expertise in ethical influence

MODULE 2: PROCESSES AND ETHICS

The Framework for Ethical Persuasion

Lesson 2.1: Science-based processes for applying the seven Principles
Lesson 2.2: Efficient, effective, and ethical persuasion techniques
Lesson 2.3: Understanding how to apply principles without manipulation

MODULE 3: CONTRAST

The Universal Amplifier

Lesson 3.1: The power of contrast as an amplifier for all seven principles
Lesson 3.2: How what you do before matters as much as what you do
Lesson 3.3: Strategic use of contrast in persuasion scenarios

MODULE 4: RECIPROCITY

We Say Yes to People We Owe

Lesson 4.1: The science behind the principle of reciprocity
Lesson 4.2: Practical applications in business and personal settings
Lesson 4.3: Activators and amplifiers that boost reciprocity
Lesson 4.4: Creating obligation ethically and effectively

MODULE 5: LIKING

We Say Yes to People We Like

Lesson 5.1: Novel and nuanced ways to apply the liking principle
Lesson 5.2: Negotiation techniques using liking
Lesson 5.3: Building your personal Action Plan
Lesson 5.4: Immediate practical applications

MODULE 6: UNITY

We Say Yes to People Who Are “Of Us”

Lesson 6.1: Dr. Cialdini’s newest principle (added in 2021)
Lesson 6.2: Harnessing the feeling of “we-ness”
Lesson 6.3: Creating shared identity for influence
Lesson 6.4: Applications in team building and leadership

The Power of the Crowd

Lesson 7.1: Leveraging social proof online and offline
Lesson 7.2: Common mistakes major brands make (and how to avoid them)
Lesson 7.3: Effective activators and amplifiers
Lesson 7.4: Strategic use in digital marketing

MODULE 8: AUTHORITY

The Voice of Expertise

Lesson 8.1: The science behind authority and expertise
Lesson 8.2: Building and displaying credibility effectively
Lesson 8.3: How the Cialdini certificate adds to your authority
Lesson 8.4: Ethical application in various contexts

MODULE 9: CONSISTENCY

The Drive to Align

Lesson 9.1: Understanding commitment and consistency drives
Lesson 9.2: Activating and amplifying consistency
Lesson 9.3: Smooth incorporation into persuasive appeals
Lesson 9.4: Building from small to large commitments

MODULE 10: SCARCITY

The Rule of the Rare

Lesson 10.1: The psychology of FOMO (Fear of Missing Out)
Lesson 10.2: How scarcity can increase value perception dramatically
Lesson 10.3: Ethical use of limited availability
Lesson 10.4: Real-world applications and case studies

MODULE 11: ETHICS REVISITED

Long-Term Success Through Integrity

Lesson 11.1: Applying principles in ways that are true and natural
Lesson 11.2: Understanding when not to use certain principles
Lesson 11.3: Long-term success through ethical influence

FINAL CERTIFICATION EXAM

Earn Your Official Certificate

Online assessment (30-45 minutes)
Application-based questions testing practical skills
70% passing score required
Certificate awarded upon successful completion

🎁 Bonus Materials Included

12 Live Collaboration Sessions - Work directly with peers and experts to solve real influence challenges
100+ Short Instructional Videos with Dr. Cialdini - Bite-sized lessons from the Godfather of Influence
Dozens of Real-Life Business Examples - See principles applied across various industries
Science-Based Exercises - Practical activities for each principle
Personal Action Plans - Templates and frameworks for immediate application
Exclusive Activators and Amplifiers - “Hidden gems” not found in the books
Lifetime Access to Materials - Review content whenever you need a refresher
Official Cialdini Certificate - Industry-recognized credential signed by Dr. Cialdini

📦 What You Get (The Tangibles)

Content: 10 Core Modules with 100+ Video Lessons - Total Size: 16.5 GB
Access: Instant and lifetime access to all materials.
Format: High-quality VIDEO + AUDIO + PDF + ZIP files compatible with any device.

👨‍🏫 About Your Instructor: Dr. Robert Cialdini

Dr. Robert Cialdini is the Godfather of Influence and Regents' Professor Emeritus of Psychology and Marketing at Arizona State University. Born April 27, 1945, earned PhD from University of North Carolina with post-doctoral training at Columbia. Author of Influence: The Psychology of Persuasion with 7 million+ copies sold in 44 languages. Listed in Fortune's 75 Smartest Business Books. Praised by Warren Buffett as one of the best business books of all time. Elected to American Academy of Arts & Sciences (2018) and National Academy of Sciences (2019). 35+ years of evidence-based peer-reviewed research on what causes people to say yes. Referenced by Elon Musk, Mark Cuban, and Jeff Bezos. Featured in Harvard Business Review's Breakthrough Ideas. Global corporate clients include Google, Microsoft, Coca-Cola, Mercedes-Benz, and U.S. Air Force. Discovered the Unity principle in 2021, expanding original six principles to seven.

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Risk-Free Guarantee: Your investment is backed by a 30-day, full money-back guarantee.

❓ Frequently Asked Questions

Is this the complete, up-to-date course? Yes, you receive the full, most recent version including the Unity principle added in 2021.

Will I receive official certification? You receive all training materials. For official recognition, check with the original provider.

How do I access the course after purchase? After payment confirmation, you’ll receive instant download links to all course materials via email.

What if I’m not satisfied? Your purchase is protected by our 30-day money-back guarantee. If you’re not satisfied, we’ll refund your investment.

🚀 Ready to Master the Science of Persuasion?

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